The fruits of Ryhmä's labor

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Helen: Helena Aurinkoinen (= Sunny)

Research show that messages from energy companies are not considered to be the most intriguing ones. However, it is possible to convey them in a way that makes people want to spend time with the brand, voluntarily. How to make this happen? By being entertaining, funny, empathetic and lovable – just like Helena Aurinkoinen from Helen’s customer service.

Helena’s story started with videos produced for social media platforms, and through massive success, it traveled on the fast lane all the way to the traditional media, television and radio.

Helena ja yksinäinen “Veikko”

 

Helena ja amerikkalainen Mark
 

Helena ja huonosti nukkuva Pirkko
 

Radiospotit

©Ryhmä Creative Agency